Category Archives: Uncategorized

Why Newspaper Advertising Can Still Beat Social Media Hands Down

With all the interest in social media, especially the big boys like Facebook, a business-owners could be forgiven for thinking that old-fashioned types of advertising like newspaper advertising and direct mail no longer work or are no longer worth doing. … Continue reading

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9 Secrets Mark Twain Taught Me About Advertising

Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain’s keen observation about advertising. The worst kind of advertising exaggerates … Continue reading

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Change Management – The Lifeblood of Advertising World

It is easy to mock the tired conventions. We in the corporate world do this quite a lot especially when it comes to the flaws of the good old-fashioned advertising activities. While that’s hardly surprising, given that we are passionate … Continue reading

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Fashion Photographer’s Guide to Snow Location Lighting

Fashion photography is a specialisation devoted to photographing clothing and other fashion items, typically for advertisements or fashion magazines. As the fashion photography genre has developed so has the style and standard of the shoots with the clothes often enhanced … Continue reading

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